This is a vaguely defined term used often by a well known cartoonest. His definition of it is not a definition at all, but actually a description of how he uses persuasion techniques.
Taleb does a better job, but leaves me wondering how computer scientists think, since I am an expert in none of the fields he mentions. Perhaps he would say computer scientists think in algorithms. Perhaps I could go further and say that one may not think unless one is thinking in the terms of one specific discipline or another. Thus if one has no knowledge of any discipline, one may not think.
Both Taleb’s and the cartoonist’s descriptions of word thinking behavior use the word “label.” I take this use of “label” to mean a name for something that is not the thing itself, or does not accurately represent the thing itself.